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What is Advertising Injury and How Does Commercial Insurance Protect My Business Against It?

When you go to buy commercial insurance, one of the add-ons is advertising injury coverage. This may leave you wondering what this is and how it can protect your business. Here is some information you should know if you are curious about this topic.

What is Advertising Injury?

It is becoming more and more common for consumers to file lawsuits against businesses claiming that their products don’t do what their advertising campaigns claim it does. The product may not make their skin softer, improve their feet or whiten their teeth. The consumer files a lawsuit against the business and asks for advertising injury and unfortunately, these generally turn into class action lawsuits.

How Can Advertising Injury Coverage Protect My Business?

Regardless of whether these lawsuits have any merit or not, they can be costly to a business to defend. Having advertising injury coverage protects your business against these lawsuits. Your insurance policy will cover your legal expenses and pay for anything the courts may award, up to the value listed on your policy documents, helping to ensure your business does not go bankrupt if you are facing one of these lawsuits. This can be the difference between your business staying afloat or going under.

Do you need commercial insurance in the greater Denver, CO area? Or are you trying to improve upon your current policy? Let AFI Insurance give you a hand. They can look over your current policy or help you craft one to fully protect your commercial business. Give them a call today to find out more!



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